Apple Music is shining a light on Mzansi’s greatest musical legends with its latest campaign, Amaqhawe (meaning “hero” in Xhosa, and “legend” in Zulu).
In honour of the country’s rich musical legacy and Heritage Day on 24 September, Amaqhawe celebrates the musical legacies of the South African musicians whose sounds influenced and continue to inspire the next generation of artistic voices.
The Amaqhawe dedicated space boasts four exclusively curated guest playlists from South African musical legends including songbird and entrepreneur Lira, Afrikaans pop icon Kurt Darren, the iconic pop group Mango Groove and Afro-soul doyenne Simphiwe Dana.
The campaign will also feature a flagship Amaqhawe playlist featuring Mzansi’s biggest songs, across decades and multiple genres, including the likes of Brenda Fassie, Letta Mbulu and Johnny Clegg through to Miriam Makeba, Ladysmith Black Mambazo and Mandoza.
“These are a few South Africa songs that are my little corner of solace. This is a slice from a vast repertoire in my library that showcases the indomitable and diverse spirit of our musicality. A repository of our spiritual trajectory through time as can only be felt through music. The complexities of our emotionality is beautifully displayed here. Please enjoy.”
– Simphiwe Dana.
Discover the Amaqhawe Collection: https://apple.co/Amaqhawe