The third annual Basadi in Music Awards (BIMA) lit up the Joburg Theatre with a spectacular celebration of South Africa’s leading female talents. Under the theme “Girl in the Mirror: Our Re.flexion,” the event highlighted the achievements, struggles, and triumphs of women in the music industry. The evening was marked by dazzling performances, elegant fashion, and a powerful message of empowerment.
Among the night’s standout moments was the awarding of Pleasure Ramadimetja Peta, better known as Pleasure Tsa Manyalo, who was honored as the Traditional Artist of the Year. The accolade celebrates her profound impact on the genre and her enduring legacy in South Africa’s music scene.
Born on March 1, 1980, in Tjiane, Ga-Mphahlele, Limpopo Province, Pleasure’s journey to stardom is as inspiring as her music. The first daughter of Mr. Manase Seroanye Maja and Mrs. Rangoato Agrineth Maja, Pleasure’s early life was steeped in musical influence. Her love for music was nurtured during her Sunday school days at Revelation Assembly Church under the guidance of her late grandfather, Bishop Nkotsane Charles Maja.
Pleasure’s educational path was distinguished by a commitment to both academics and public service. After completing her primary and secondary education, she pursued a National Diploma in Animal Productions at Tompi Seleka College of Agriculture and later a B-Tech in Agricultural Management from the University of South Africa (UNISA). She initially served as a police constable before joining the Department of Rural Development and Land Reform, demonstrating her diverse talents and dedication.
Her musical career began in earnest in 2005 with the release of her debut album, MaAndrews vol 1 (Sheba nna), and her self-titled album Pleasure vol 1, Mosadi wa Setagwa. Over the years, Pleasure has released numerous successful albums and singles that have solidified her status as a prominent figure in traditional music. Her hit tracks include “Lefotwana,” “Laela,” “Ke Lorile,” and “Sadi o tsamaiša matepe,” with “Ke Lorile” notably achieving second place in the 2022 Song of the Year at Thobela FM.
The BIMA 2024 celebration was a testament to the strength, resilience, and creative brilliance of South Africa’s women artists. Pleasure Tsa Manyalo’s recognition as Traditional Artist of the Year underscores her significant contributions to preserving and innovating traditional music, making her a cherished and influential figure in the industry.
As the evening drew to a close, attendees left the Joburg Theatre inspired and uplifted, reflecting on the profound impact of female artists like Pleasure who continue to shape and define South Africa’s vibrant musical landscape.