A Childhood Calling to Heal
From the age of seven, Michelle Campbell instinctively treated the grazes and cuts of neighbourhood children. Even then, she knew she was destined to be a healer. Over the next three decades, she mastered Ayurvedic medicine – a 10,000-year-old holistic practice from India – as well as Chinese herbalism and modern naturopathy.
A Life-Changing Encounter With God
In 2017, a routine operation turned into a life-or-death battle with septicaemia. Paralyzed except for her eyes, Michelle spent 21 days in ICU. In that stillness, she says God spoke to her:
“I’ve given you these gifts. Why aren’t you using them?”
She made a pact — if she survived, she would dedicate her life to healing. She walked out the next day.
From Black Cat to Natuvera
Michelle’s comeback began with a breakthrough CBD oil that became South Africa’s top seller. After legal challenges over the brand name, she reimagined her mission and eventually birthed Natuvera – meaning “from nature with truth” – a wellness range blending ancient wisdom with modern science.
Awakening in Waves
Michelle believes global spiritual awakenings happen in cycles — 2009, 2012, and a massive surge in 2020. She says the pandemic forced people inward, activating dormant gifts. Now, her role is to guide those who’ve awakened but feel “trapped in jobs, relationships, or fear.”
Past Lives and Ancient Wisdom
Rooted in the principle that energy cannot be destroyed, Michelle draws on knowledge from past lifetimes. She teaches that souls reincarnate to learn, evolve, and eventually master the “school of Earth.” Some are in spiritual Grade 1; others have their PhDs.
Spirituality vs. Religion
“Religion is man-made. Spirituality is direct from God,”
Michelle says. She sees God as the pure energy of love — not confined to any building, pastor, or single tradition. Though often called a “white sangoma,” she works with African herbs and honours ancestral guidance.
Fighting the Dark Forces in Wellness
Michelle believes the food and pharmaceutical industries form a system designed to keep people sick. Her mission is to dismantle these “strongholds” by restoring the connection between mind, body, and spirit through plant-based solutions.
From One-on-One to Reaching Millions
Guided by her ancestors, Michelle shifted from private consultations to global reach via TikTok, where her organic health videos attract up to 1.8 million monthly views. Her Pineapple + MCT Oil Diet trend has reached audiences from Canada to Malaysia.
Legacy Work and a New Era in Healing
With her first physical Natuvera store opening in Gqeberha this August and participation at the Ideas Fest UK in September, Michelle is expanding internationally. Her vision: a new healthcare paradigm rooted in nature, truth, and spiritual integrity.